Last updated: Dec 19, 2023.

Hi, here is Henrique. In the same way that you do, I care deeply about how my personal information is handled online. So it is natural for me to take a moment to explain how your personal information is handled when visiting websites (collectively “” in this document). Please read this page thoroughly to understand how our privacy practices work. This privacy policy describes how uses and protects any information you give us.

Information Collection and Use

Web Visitors: Like most websites, collects non-identifying information that web browsers make available such as browser type, language preference of your browser, name of your referring site, and date and time of your visit. For potentially identifying information like IP addresses, we use them only in specific, described situations. does not use this information to identify its visitors other than in specific situations as described below.

Embedded Content: Our site includes embedded content (e.g., videos, images) from other websites. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Newsletter Subscription: We collect your name and email address when you sign-up for our newsletter, opt in to download one of our free content guides or join a waiting list for an upcoming product

Cookies: As with most online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function correctly, and they do not collect any of your personally identifiable data. The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Users can control cookie settings through their browser.

Data Sharing and Third Parties

To perform our services, we share your data with third-party services for payment processing, email marketing, surveys, website management, and programming. These parties are contractually prohibited from using personal data beyond our authorization.

These services include:

  • Third-party email marketing platforms.
  • Third-party services that provide survey platforms.
  • Third-party services that provide website management services.
  • Third-party services that provide website programming.
  • Third-party providers of financial transactions to process your payments.

Data Retention

We retain your data for varying periods, depending on the purpose of collection, and comply with legal requirements for data storage.

Purpose of Data Retention commits to retaining personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Retention Periods

  1. Newsletter Subscriptions: Data collected for newsletter subscriptions will be retained as long as the subscription is active. Subscribers may opt-out at any time, after which their data will be deleted within 7 days, except where retention is necessary for compliance with legal obligations.
  2. Waiting Lists: If you join a waiting list for an upcoming product, your name and email address are stored until launches the product.
  3. Transactional Records: Records of financial transactions and purchases will be retained for 5 years to comply with tax and accounting laws.
  4. Website Analytics and Logs: Non-personally identifying data used for analytics, such as IP addresses and browsing patterns, will be retained for 3 years to help improve website functionality and user experience.
  5. Contact Inquiries: Personal data collected from contact forms or email inquiries will be retained for as long as it takes to fully address and resolve the inquiry or request. This period can vary depending on the nature of the inquiry. If the inquiry leads to an ongoing relationship or regular communication with the user, the data may be retained as part of the customer’s profile for as long as the business relationship exists and is active. In some cases, we might need to retain the data for longer due to legal, tax, or regulatory reasons. For instance, if the inquiry relates to a contractual agreement or a transaction, it will be retained according to the periods applicable to those types of records.
  6. Data Collected for Marketing: Data used for marketing purposes will be retained as long as the user expresses interest in our content, products, or services and will be deleted within 7 days of expressing disinterest or unsubscribing from our communications.

Data Review and Deletion

Regular will conduct regular reviews of the data to ensure it is not kept longer than necessary.

Automated Deletion: Where possible, automated mechanisms will be used to delete data that has reached the end of its retention period.

User Rights

Users have the right to request access to, correction of, or deletion of their personal data held by

Modifications to the Policy

This policy may be updated to reflect changes in legal requirements or operational practices. Users will be notified of significant changes.